Saturday, December 28, 2019

Racism Towards Immigrants Essay - 1909 Words

In 2010, 171,000 migrants came to Australia in search of a happy, conflict-free life. Although Australians are proud to say that our nation is multicultural and free of prejudice, the reality is that racism towards immigrants is still prevalent. In recent years Australia has been at the centre of several racial controversies including the Cronulla riots, the Indian student bashings and the relocation of asylum seekers to Malaysia. Such events as these are making potential immigrants unsure as to whether Australia is in fact the multicultural haven we preach it to be. In Victoria alone, the migration numbers have fallen by 37% with the violence against Indians considered a major factor. For several years prior to the Indian student attacks,†¦show more content†¦The third phase of the Social identity theory is comparison. This involves comparing the in-groups that you are a part of with out-groups in order to raise self-esteem (Burke, Stets,2000). Social groups naturally striv e to be positively differentiated from other groups (Mummenfey, Kessler, Link, Mielke, 1999). In order to achieve this positive differentiation and boost in self- esteem, the in-group and out-group are judged on factors that represent the in-group to be superior to the out-group (Burke, Stets,2000). To enhance the position and status of the in-group, discrimination and prejudice will be shown towards the out-group. Through the stages of categorisation, identification and comparison, it is clear to see how Social Identity Theory can be related to the racism is shown towards immigrants in Australia. It is highly logical that immigrants will be identified into different social groups based on categories such as race, language, culture and customs. In an attempt to enhance their own in-group and raise self-esteem, the differences between the immigrants social group and the other social groups are accentuated and are ultimately evaluated in a way that makes the immigrant social group app ear inferior. To further enhance the in-groups’ status, discrimination and prejudice is directed at immigrants, hence widening the gap between the inferiority ofShow MoreRelatedHow Did World War One Change American Society? Essay1601 Words   |  7 PagesAmerican society. Industries had started to realise that it was not as simple as it was before to abstract the immigrants. As the country developed and became more successful it attracted outsiders who were searching for chances. During the 1920 ¡Ã‚ ¯s the United States began to confine immigrants due to cultural and economical purposes. The immigrants faced several afflictions such as: racism and religious oppression. The examination of immigration expressed an important shift in American society afterRead More Italian Immigration and the United States of America Essay1711 Words   |  7 PagesAmerican society. Industries had started to realize that it was not as simple as it was before to abstract the immigrants. As the country developed and became more successful it attracted outsiders who were searching for chances. During the 1920’s the United States began to confine immigrants due to cultural and economical purposes. The immigrants faced several afflictions such as: racism and religious oppression. The examination of immigration expressed an important shift in American society afterRead MoreRacism, Hatred, Skin Color, And Judging Are All Parts Of Racism947 Words   |  4 Pages Racism Hatred, skin color, and judging are all parts of racism. These are apart of America’s problem today. One reason is there are still some hatred towards immigrants coming into the United States. Second there are still people in the United States of America who are biased against colored people. Lastly there are people who judge other people by the way they look. There are so many situations now in America that involves racism; it’s ridiculous. That seems toRead More Ragtime by E.L. Doctorow Essay1703 Words   |  7 Pageshuman cruelty and sacrifice, and the evolution of American society. While critiquing American society was not the sole purpose of his novel, Doctorow does expose and examine many issues that people tended to ignore like the impoverished immigrant working class, racism, and feminism. The emphasis Doctorow places on these issues makes it clear that he thought, America is a mistake, a gigantic mistake.; (33).   Ã‚  Ã‚  Ã‚  Ã‚  The period in American history at the turn of the 20th century is commonly referredRead MoreRacism And The Pursuit Of Happiness Essay1547 Words   |  7 PagesThroughout the history of America, racism has been a major issue. The matter of racism has created a divide amongst many Americans and that divide continues to exist to this day. The United States has always taken pride in being recognized as the melting pot of the world. Although one downfall to having so many different cultures concentrated in one area is that there is a high probability that those cultures will clash. In return, this creates conflict and prejudices towards one another. On the other handRead MoreRacism, The Belief In The Superiority Of One Race Over1618 Words   |  7 PagesRacism, the belief in the superiority of one race over another; discrimination against an individual or group of people, based on racial background, usually color [1]. In August 2011, a group of white adolescents were in Jackson Mississippi on a mission of hate: to find and hurt an African American. The actions of these white adolescents gave way for an unfortunate reminder of the assassination of past civil rights leader Medgar Evans back in 1963. Racism as a whole is far from over, but societyRead MoreThe Enactment Of Arizona Immigration Laws1241 Words   |  5 PagesA.Thesis statement: The enactment of Arizona immigration laws is the result of long-standing structural racism effects, and the practice of these laws leads to unconstitutional racial profiling concerns that target the Latino community on the basis of ethnicity. B. Description of paper / argument: a. In this paper, I will first discuss the historical development of structural racism in Arizona. b. Second, I will examine and analyze Arizona’s current immigration policies. c. Finally, I willRead MoreEthnic Relations1177 Words   |  5 Pagespolicy taking place, native-born citizens were becoming ethnically cleansed (Roberts 2). Many of us may view immigrants as contributors to the diverse melting pot, but the melting pot is out of the question when countless new immigrants have higher statuses than those of native-born citizens! The U.S. keeps taking 1.2 million immigrants annually, but keep in mind that most of the immigrants that enter, are coming in illegally. In this situation, homogeneous culture has ultimately become the victimRead MoreRacism Is A Common Cause Of Racism1373 Words   |  6 PagesRacism is one of the world’s major issues as of today. Many people are not aware of how much racism still exists in our work, schools or anywhere else where our social lives are happening. It is obvious that racism is bad as it was many decades ago, but it sure has not stayed away from all of us. Racism still exists and it is about time that peo ple need to start thinking about ways to get a solution to this matter. There could be a debate that people were brought into the world as a racist or notRead MoreRagtime1747 Words   |  7 Pageshuman cruelty and sacrifice, and the evolution of American society. While critiquing American society was not the sole purpose of his novel, Doctorow does expose and examine many issues that people tended to ignore like the impoverished immigrant working class, racism, and feminism. The emphasis Doctorow places on these issues makes it clear that he thought, #8220;#8230;America is a mistake, a gigantic mistake.#8221; (33). The period in American history at the turn of the 20th century is commonly

Friday, December 20, 2019

Improving Student Outcomes At College And Become Workforce...

The LAUSD is the second largest in the nation with more than 640,000 students in kindergarten through 12th grade, covering over 900 schools, and 187 public charter schools. The LAUSD is committed to equity and access to excellent education and schools for all of its 919,930 students. To realize its mission, the LAUSD identified five strategies including the following: (1) Transform teaching and learning so that it can prepare all youth to graduate college and become workforce ready (2) Ensure there is an effective employee at every level of the organization focused on improving student outcomes (3) Provide a portfolio of high quality schools for youth, families, and communities (4) Ensure a safe, caring, and nurturing environment for all youth (5) Operate on an effective, efficient, and transparent organization in order to assure the public trust (‘District Strategies’, 2015). The LAUSD operates based on the following core beliefs: start with students; families are our p artners; success is in the classroom; diversity is our strength; and effective teaching, leadership, and accountability are the keys to our success (‘LAUSD Core Beliefs’, 2015). Driven by the goal of providing quality education to its students, the LAUSD ventured into educational technology (Eastwood, 2015). As part of the educational technology initiative, LAUSD partnered with technology giant Apple to equip all 600,000 students with tablet computers or iPads (Jones Gazzar, 2014) and with PearsonShow MoreRelatedLos Angeles Unified School District803 Words   |  4 Pageslargest in the nation with more than 640,000 students in kindergarten through 12th grade, covering over 900 schools, and 187 public charter schools. The LAUSD is committed to equity and access to excellent education and schools for all of its 640,000 students. To realize its mission, the LAUSD identified five strategies including the following: (1) Transform teaching and learning so that it can prepare all youth to graduate college and become workforce ready (2) Ensure there is an effective employee atRead MorePerkins Iv Evaluation Proposal . . Lynn University. Christopher3493 Words   |à ‚  14 PagesImprovement ACT of 2006 (Perkins IV). The current workforce is changing what it means for students to be prepared in career and technical education (CTE). There is also another change when it comes to CTE programs. The populations of students that are involved in CTE programs are also shifting. In the past secondary occupational courses were viewed as courses for those students that were without strong academic orientation. Recent data has reviled that students currently are enrolled in both academic andRead MoreGraduation Speech : Office Of Academic Programs2863 Words   |  12 PagesPrograms Cecil College 1 Seahawk Dr. North East, MD 21901 Dear Dean Ore, I am sure you have seen the increasing decline in students that are college-ready, that do not require remedial classes. Businesses are also struggling with hiring employees that are unprepared in some of the basic educational skills needed to perform their duties efficiently. While studying this dilemma, I believe that I have formed a plan that could help remedy some of this problem. Businesses, schools, and colleges workingRead MoreThe Common Core State Standards 1791 Words   |  7 Pagesstandards. Before the standards were developed, it seemed as if the progress of the students in the United States was remaining stagnant and that America students were falling behind their international peers. 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We stillRead MoreGiving the SAT a Facelift to Improve Standardized Scores2372 Words   |  9 PagesAmerican students, especially African- and Latin-Americans are performing poorly on international assessments such as the PISA. On the 2012 PISA math and science scores remained below average (496) for African-Americans scoring 421 in math and 439-science and Latin-Americans 455 in math and 462 in science (National Center for Education Statistics, 2012). The educational disparities is exacerbated by the low high-school graduation rates and college attendance by minorities. Part of the problem canRead MoreOn October 4, 1957, the Soviet Union generated the space race by successfully launching the world’s2300 Words   |  10 Pagesmandatory need for the country(1). The National Science Foundation expresses that, â€Å"In the 21st century, scientific and technological innovations have become increasingly important as we face the benefits and challenges of both globalization and a knowledge-based economy. To succeed in th is new information-based and highly technological society, students need to develop their capabilities in STEM to levels much beyond what was considered acceptable in the past† (Epstein, Miller 8). By means of the necessityRead MoreBaldrige National Quality Program45979 Words   |  184 PagesBALDRIGE NATIONAL QUALITY AWARD A Public-Private Partnership Building active partnerships in the private sector—and among the private sector and all levels of government—is fundamental to the success of the Baldrige National Quality Program in improving national competitiveness. Privatesector support for the Program in the form of funds, volunteer efforts, and participation in information transfer continues to grow. To ensure the continued growth and success of these partnerships, each of the followingRead MoreNursing Essay41677 Words   |  167 Pagesin 1916 to associate the broad community of science and technology with the Academy’s purposes of furthering knowledge and advising the federal government. Functioning in accordance with general policies determined by the Academy, the Council has become the principal operating agency of both the National Academy of Sciences and the National Academy of Engineering in providing services to the government, the public, and the scientific and engineering communities. The Council is administered jointly

Thursday, December 12, 2019

Dell Global Analytics free essay sample

The team analyzes behavior of the visitors and thrives to optimize the website to make it the best place for our customers †¢Dell also offers customers a wide array of services like warranty, support, etc. for added safety. Services analytics team helps create service solutions, design, develop, launch and track service offerings for all sets customers so they can have complete peace of mind †¢The Supply Chain team works to ensure that we keep to our delivery commitments with state of the art systems and analytics. The team helps Dell to achieve the goals by measuring the accuracy of demand forecast, highlighting the inventory issues, factory capacity planning, maintaining product process quality standards and optimizing the manufacturing’s logistics spend. †¢The contact center analytics is involved in the post purchase support for the customer. The team aims to positively impact the customer experience of our contact centers resulting in better customer experience, faster and accurate resolution, less expensive solution and better margins. We will write a custom essay sample on Dell Global Analytics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page All functions above design and develop strategy and reports within respective organizations. The teams are structured by functions and have a very strong and diverse pool of talent coming from premier schools (IIT’s, IIM’s, etc) and diverse expertise and skill sets (PhD’s, MBA’s, Engineers, Statisticians, etc). It’s the place to be for â€Å"work hard, play hard Area of ResponsibilityThe role will involve working with the various partners to the verticals. The areas of responsibility will be defined within each verticals Day to day work involves: ?Daily and Weekly Reporting of Business Performance; Automation of reports to build efficiency ? Interacting with various business owners to understand the issues and corrective actions ? Supporting initiatives that will enable business objectives ? Interface regularly with regional / global initiative leaders and provide clear analysis and presentations to stakeholders ? Take complete ownership of projects, work with regional/global leads to define next steps and project road map. ?Able to use business knowledge, data knowledge and domain knowledge to provide ongoing business insights Skills Mandatory ?Strong analytical skills ?Strong business acumen, ability to assess impact on business performance ? Excellent articulation / communication (written and verbal) ?

Wednesday, December 4, 2019

Biz Strategy Maybank free essay sample

Maybank is the largest bank in Malaysia, operating with 374 domestic branches, 90 international branches and employing over 10,000 people (Maybank Annual Report 2009) The Malaysia retail banking industry is primary dominated by few competitors, including major player such as Maybank, Public Bank and CIMB that possess a market share of 75% and small chain of international commercial banking, Citibank, HSBC and Standard Chartered with a further 25%. Porter’s five forces model is used to identify the potential threats and opportunities confronting a bank (Maybank) that is entering or positioning into the banking industry. Hence, the model focuses on five meticulous forces which consist of competitive rivalry of the central focus that is surrounded by the threat of potential entrants and substitute, with bargaining power of buyers and suppliers as shown in Figure 1 (Porter 1980). In Porter’s model, threats of new entrants impose the possibility that new firms may enter the industry and depends on the extent of barriers to entry (Johnson, Scholes, Whittington, 2008). The capital and fixed cost that are required to get into this industry is high which regulated by Central Bank of Malaysia, anticipate a minimum of 300 million market capitalisation for bank (The Edge Malaysia 2009). Thus, the bank legislation had been restricted by Central Bank of Malaysia that criteria judgement on case to case basis (BAFIA 1989). Also, the banking industry that had reached the maturity cycle which denial competitors into the banking industry (The Edge Malaysia 2009). Moreover, it is difficult to create a brand image in banking industry and customer will not easily fall into new bank offer although the bank offers same or higher interest rate than other existing banks. Clients want to save their money in the bank that can be trusted. In addition, new entrants might get problem with government regulation to get into banking industry. It infers that the barriers to entry are high with the regulation requirement endorsed by the Central of Bank Malaysia and the threats of new entrants are low. The threat of substitutes is in relation to product or services that offer similar benefits with different process (Johnson 2008). Maybank face the substitution of financial institution (non banking government), Employees Provident Funds (EPF) that offer the clients with higher interest rate compare to fixed deposit offered from Maybank. This illustrate to elderly citizen that reluctant to retrieve their maturity saving (55 years old) in EPF by putting the money into the bank with lower interest rate. In addition, the financial service substitution offered by the private money lender which the loan process does not required official individual supporting document and guarantor which compare to the bank requirement are much more stringent. Moreover, substitute of financial institution (non banking government), Small and Medium Industries Development Corporation (SMIDEC) that provide grant for small medium enterprise business. This substitute can reduce Maybank competitiveness and medium business loan market share for targeted clients and it infers that the threats of substitute is high The power of buyers is the impact that customers have on a buying process of the products from the banking industry. If a client has a house loan, car loan, and credit card with a particular bank, it can extremely tough for that individual to switch to another bank. In attempt to entice in clients, banks try to lower the price of switching, which Maybank tries to offer product value and convenience to customers. However, in banking industries hardly sustain with differentiation strategy which due to others banks will follow to imitate the product and services offered. This implies that for the bank to survive profitably in the industry, it needs to provide a premium product value to the clients (Kotler, 1991). Maybank has corporate with Tenaga National Berhad (TNB) by offering the TNB clients to pay their bills via online (M2U), with an average monthly value of payment to TNB via M2U is over 25 million (M2U,29 Jan 2009). It is therefore urged that from the high buyer bargaining power portray high threat towards Maybank because the clients have variety of banks to choose from to save, transact and invest their money with low switching cost. The core business of the banking industry is mainly ‘service’ which the supplier for the industry are tangibles. It includes cheque books, funds, human capital and others. In banking industry, Central Bank of Malaysia is the only fund supplier that facilitates the fund availability to Maybank. Hence, this is relation to concentrated suppliers where the supplier has more power over buyers (Johnson 2008). Relatively, Maybank face a high treat towards the only fund supplier, however the power of supplier for others such like cheque books and human capital are low which relation that portray low treat towards Maybank because these suppliers are competitive in the market. The three main factors directly affecting the degree of competitive rivalry in relation to industry banking which are industry growth rate, high exit barriers and low product differentiation. The banking industry life cycle is reaching at the maturity stage which the low differentiation become a niche strategy to compete in local. Thus, the low switching cost offered from one bank to other bank reflects the industry maturity stage. Whenever one bank comes out with our new product or service, it cannot stand for long period as other banks will follow its products and services. In addition, Maybank facade high exit barrier forces to linger in the retail banking industry even when the business venture is not profitable. The contribution factor of banking industry life cycle maturity causes the low industry growth rate and product standardisation. The statistic loan growth in banking industry year to date 2009 is 6%. Thus, Maybank and others rivalry are competing with each other to provide the lowest and attractive interest rate to the clients. The above Porter’s Forces analysis evaluated the banking industry profit potential and sources of competitive intensity which portray high barrier to entry, high supplier and buyer power, competitive degree of rivalry and threats of financial institution substitute. From the above analysis, it infers that the banking industry is not attractive enough. . 0 Johnson (2008) prevail that strategies capabilities are related to the resources and competences of an organisation to compel a competitive advantage over the individual firm rivals. Hence by using the value chain analysis to discover the core competency of Maybank over their rivals and provides the studies of Maybank internal value chain strength that yields customer value. It explores the role and contribution of organizations resources corresponding to primary and support activities in a cost-effective way to gain cost advantage. In this essay, it emphasis the value chain of the Maybank primary activities which are inbound logistic, outbound logistic, sales, marketing, and product and the support activities which involves human resource and technology development (Figure 2). Inbound logistic is relation to the activities concern with receiving from the supplier to the firm. Maybank and other banking rivals main supplier is Central of Bank Malaysia which provide cash funds. The banking industry is toward service activities oriented. Hence, the operation opportunity that enable the service task such as opening hours on every weekdays and provides 24 hours customer service helpline. These inbound logistic and operation are categories as standardised value chain across others bank rivals as it does impart Maybank strategic core competence and value against their rivals. Further to value chain analysis of outbound logistic stage is concerned with delivering the product or services to the clients (Viljoen Dann 2003). Bank provides delivery channel service through ATM machine and internet banking facilities. Maybank is the market leader in online banking in Malaysia with 3. million customers (54% market share) and the highest number of web-based product offering online (Maybank 2009 Annual Report) compare to its rivals. Moreover, Maybank awarded â€Å"World Best Internet Banks† by the Global Finance with evaluation criteria towards competence of Maybank capable to shaping e-business in their market and globall y (M2U, 19 August 2002). Marketing and sales in value chain analysis scrutinize the services and product offered to the clients through the distribution channel, advertising, branding and effective customer service that the bank undertaken (Johnson 2008). Maybank promote and sell their products and services through distribution sales channel (branches) which each product will be lead by individual divisions such as, credit card, insurance, loans, and others. Maybank has the edge of strategic capabilities over the rivals with its successfully established 450 branches compare to CIMB of 366 branches. Consequently, with the established branches to serve widely customer, Maybank successfully lured customer base approximately 8 million clients compared to CIMB with 7 million customer base (CIMB, 2009; Maybank2u, 2009). Maybank stand an edge of their branding capabilities among their rivals by become the third consecutive year sponsorship for â€Å"Maybank Malaysian Open 2009† which the tournament prized out the most domestic prestigious reward of US2 million and earned an international reputation ( Maybank Malaysia Open 2009). The human resource management involve in motivating, empowering, recruiting, training, retain and develop a pipeline of emergent talent (Hittm, Ireland, Hoskisson 2005). In banking industry, the human resource manager outsources the recruitment to the head hunter and implements the employee referral scheme. By outsourcing the talent recruitment, Maybank has capable to obtain and retain highly talented people from their competitive rivals and with the experience and skilled employees which will dominate the expertise value services to their clientele. Maybank advocate employees training and life-long learning programmes which emphasis knowledge and skill improvement for greater personal performance and organisational success, which in line with Maybank objective to retain employee rate. Maybank achieved retain employees’ rate when they hosted the â€Å"Long Service Awards† to their 471 employees within 20-30 years service (M2U, 29 October 2001). Banking industry provides their employee with finance benefits such as lower loan rate, insurance coverage and others. Maybank has higher staff strength of 39,000 employees compared to CIMB with 36000 employees. This is relation to Maybank has wide branches operation which provide employment contribution and enhance the customer service with the high employee rate that able to cater for customer value (CIMB, 2009; Maybank2u, 2009). Moreover, Maybank was awarded â€Å"Malaysian Outstanding HR Achievement 2006† which in line with commitment to develop human talent in banking industry (M2U, 15 September 2006). Technology development value chain analysis emphasis on capability to provide new innovative product solution that anticipate client needs (Johnson 2008). Maybank had leveraged on its market leader in electronic delivery channels range of services via the largest electronic network which grant strategic capability advantage among the rivals. This including ATMs machine as well as cash and cheque deposit machine, which Maybank had landmark 2000 units of automated teller machine (ATM) domestically which stand the largest ATM network in Malaysia (M2U, 11 Sept 2007). In addition, 91 off-bank ATMs were also installed at location such as petrol outlets and shopping malls to serve the clients. Moreover, Maybank had succeeded to be the market leader in internet banking and consumer business through continuous improvement of Maybank2u and Maybank2e. net that offer customer value and convenience to their clientele. Maybank2e. net portal is an enterprise cash management solution that provides services of e-dividend, SOCSO, EPF, and other payment facilities for enterprise customer, and hence Maybank was the first to implement these facilities to the consumer (M2U, 24 February 2004). These had brought Maybank into another edge of success when Maybank2u was awarded Best Brand for Banking Online (The Edge Malaysia 2006). From the above value chain analysis, it had identified Maybank core competency and resources that provide Maybank strategic competitive among their rivals. It infer that Maybank stands strategic capability of their core competency that have the highest market capitalisation which allow Maybank to invest tremendously in human capital by operating large dominated branches that enhance the direct customer service value to their clientele. In addition, capable to invest of delivery channels such as ATMs which Maybank succeed their rivals with providing at 2000 units domestically to serve their clientele daily needs. Hence, Maybank technology development in online banking portray the edge of strategic capabilities that overwhelmed theirs rivals which conquer about 3. 8 million registered users with Maybank2u portal. Generic strategies are characterised by an individual banking response to the industry structure. Hence, this essay emphasis on Maybank strategic choices that uses the cost leadership strategy by offering its product and services to a specific market at the lowest rate (Porter 1980). This strategy will be based on Maybank ability to control their operating cost so well that they are able to price their products competitively and able to generate high profit margins. Maybank is capable to implement cost leadership as they stand as the market leader with the highest market capitalisation about RM41. 05 billion compare to CIMB (RM32. 60 billion) and Public Bank (RM31. 43 billion) (The Edge Malaysia 2009). Moreover, it appears reasonable that Maybank largest shareholder is national investment agency which is Permodalan National Berhad (PNB). In addition, with the operating lower margin that Maybank capable to conquer a greater sales volume than their rivalry. The strategic cost leadership adopted by Maybank provide suitability to the environment and also feasible because the market trend for banking industry is stagnant whichever other rivals will imitate the products, hence Maybank has the capabilities to deliver the strategy in long term with sustainability compare to others lower rivals without strong capitalisation. Maybank financial profit had marked increase net profit of 54% at RM882 million and total deposits from consumer grew at rate of 8. 6% to RM218. 8 million which portray the acceptability from the stakeholder (M2U, 12 November 2009). However, strategy frameworks and structuring tools are the key to assessing the business situation and providing value added and reduces risk. From the generic strategy discussed above, Maybank implemented duo strategy with primary market objectives which focus on market development through strategic alliance and consolidation through merger acquisition. Maybank had been focus defensively on their current market and current products with relation to consolidation strategic direction (Johnson 2008), which banking and finance contributing 86. 5% of their overall business segmental (Malaysian Business Magazine 2008). Hence, to achieve the strategic direction, Maybank had acquired the weaker banking rivals in year 2000 and gain the market power and increase overall efficiency. The acquisitions involve rivals as such Pacific Bank Berhad (TPBB) and Phileo Allied Bank Berhad (Maybank 2000). These strategic choices is feasible and acceptable when Maybank acquire 3 regional bank with total about 11. 2billion in straight year 2008 and one of the biggest acquired which is â€Å"Banking Internasional Indonesia† portray an annualised loan growth landed at 12. 1% (M2U, 12 November 2009). Further to strategic direction of Maybank pursuing, it focused on market development through strategic alliance which is part of the key factor for Maybank to achieve competitive among their rivals. Maybank had launched its first internet banking business (maybank2u) since year 2000 (M2U, 9 June 2000). In relation to the market development strategic direction, Maybank continuous develop strategic alliance milestone with Tenaga National Berhad (TNB) by providing TNB clients with online bill payment through Maybank internet banking service (maybank2u). This strategic alliance milestone anticipate Maybank2u transaction to TNB alone about 25million a month and TNB benefits continuously improve its bill collection channels and provide greater convenience to their clients which claim reached 7 million ( M2U, 29 Jan 2009). These strategic choices espoused by Maybank had portrayed the success assessment of acceptability, feasibility and suitability to their stakeholders and environment. Maybank had implement alliance with the domestic large company such as Tenaga National Berhad (TNB), Telekom, Dewan Bandaraya Ipoh (DBI), Amanah Saham National (ASN) and others which both organisation had integrate resource and consumer benefits by using Maybank online porter (Maybank2u Maybank2e. net). In 2008, Maybank had started going foreign with big acquired of 3 foreign banks which are An Binh Bank, PT Banking International(BII), and MCB Bank Ltd, whereby BII is the highest stake acquired by Maybank with 100% stake of value of RM 8. 6 billion (The Edge Malaysia 2009). The acquisition stakes with foreign bank will helps to increase the external knowledge competence that can transfer across the local industry market. The above essay conducted and evaluates the competitive analysis among the domestic banking industry. The above analysis portray Maybank is competing in maturity stage of banking industry whereby differentiation strategy no longer capable to sustain the business strategy in a long term plan (The Edge Malaysia 2006). Hence, in a rapidly changing business environment with a high competitors pressure, Maybank have to adopt new expansion strategies or innovate the existing in order to sustain its leading market position in an already established banking industry. Moreover, banks are targeted business player in service sector, hence the strategy formulation should therefore be deemed as a process of continuous learning, which includes learning about the goals, the effect of possible actions towards these goals and how to implement and execute these actions which benefits and provide value to their clientele. The objectives can be achieved through strategic alliance strategy with other organisations to create mutual knowledge and benefit sharing to achieve and stand ahead the competitive concentrated market.